Sunday, November 8, 2009

Hawaii Offers Another Good Example

Hawaii Offers Another Good Example
Driving to Arches National Park in Utah after our recent visit to the Grand Canyon, we were horrified to see a huge sign painted on the sheer, rocky side of a cliff in letters 20 feet high. It was advertising a store selling souvenirs.

It was just another egregious example of the visual blight of outdoor advertising … something we don’t have here in Hawaii, where billboards have been illegal for more than 50 years.

Our law is very simple: signs advertising a business may only be located at the place of business. Furthermore, the size of the sign is limited to a certain percentage of the area of the building surface on which it’s located. No other signs are permitted.

To me – in fact to 99 percent of the people here – this makes sense and we wouldn't have it any other way in what is arguably one of the most beautiful places in the world. Besides, as a practical matter, tourism is the lifeblood of Hawaii’s economy and the natural beauty is what brings most of the visitors to these islands.

There is, however, a company here on Maui that periodically flouts the law by flying an airplane back and forth above our beaches towing a sign advertising their cheap T-shirts. Proving once again that greed and self-interest know no bounds.

No comments:

Post a Comment