Posted by Nancy D. Brown
While the title may sound arrogant,�some might describe the�world of travel blogging as yet uncharted territory.�If only the relationship between travel bloggers and public relations professionals were as easy as�online dating.�
Instead of�filling out a form listing our physical characteristics and our favorite activities such as walking on�the beach at sunset, we could describe our blog and tell our potential suitor what we're looking for in crafting the perfect post.
As a public relations professional with over 26 years in the industry, I come to the travel writer/travel blogger relationship with a�unique perspective. On one hand, I understand how PR Pros feel over-whelmed in wading through the endless amount of travel blogs. However, that's not to say that there are not tools available to account executives to help vet a qualified travel blogger.
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- Read my blog before you send the e-mail asking�me to write about or interview your client.
- Take the time to address your pitch to me, Nancy Brown.
- Don't follow up to ask when the article will appear. If you have your Google Alerts set, you will see my posts as they go live.
- Don't ask me to link to your blog or offer to write a guest post for me if I don't accept guest posts.
- Please don't ask me to write a post for your client because it will provide me with "exposure."
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- Keep in mind that like you, I have deadlines and demands of my time.
- Take the time to visit my website and learn of my client before you ask of something from me.
- Be accountable,�courteous�and professional. Successful relationships are not one-way streets.
- My client may not yet understand the value of online media coverage. Don't be offended when I ask for your Alexa, Compete or Technorati statistics or your Google Analytics. Part of my job is to "vet" bloggers, deliver circulation figures and determine editorial reach.
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What tips do you have to offer for creating�successful media relationships?
Related posts on this topic:
What This Blogger Wants PR to Know
Women Bloggers Happy to Work with PR/Marketing
How to reach out to bloggers, and what makes us crazy
6 ways to improve your destination marketing (and why you're toast if you don't)
Pajaro Dunes sunset and street sign photo by Nancy D. Brown
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